Google may rewrite your content to fix the web
If you’re serious about SEO, just doing what everyone is doing won’t cut it. You have to look ahead at what search engines might want […]
Backlinks for SEO
Google Completes Migration of Disavow Tool to Search Console
Google continues to troll professional SEOs by bringing back the disavow tool, a tool they have repeatedly said that hardly anyone needs, whilst not completing […]
The Three Golden Rules of Backlinking
To spot a “good” backlink, apply this simple three point test: The easier a backlink is to get, the less value it probably has. Never, […]
The Murky World of Influencer Marketing
Influencer marketing has been one of the hottest trends in digital marketing of recent years. You’ve probably come across influencers, you may even have been […]
The Ultimate Backlink: The Returning Customer
Before we leave backlinks behind, I’d like to circle back around and revisit what an organic link really is – it’s a vote of confidence. […]
Write Once, Publish Often
It should go without saying at this point that once you’ve created a great piece of content, you should share it on as many relevant […]
Social Media and Backlinks
It’s one of the big questions that gets the SEO conspiracy theorists running for their post-it notes and balls of string… do search engines index […]
What about Cost per Click Ads?
Aren’t adverts the ultimate paid for link? You wouldn’t be 100% wrong there… Remember what we learnt in Chapter 1 – the only guaranteed way […]
Outbound Links
Google likes sites that take part in the “egalitarian web”, so don’t fear linking to other useful sites and don’t listen to scare-mongers who will […]
Link Building Hacks
Here are some final thoughts and tips on link building before we talking about ads and social media… Don’t just build backlinks to your homepage. […]