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What Is the Best Word Count for SEO?
What is the best word count for SEO? How long does an article need to be for Google to “like” it? What’s the magic number […]
Content for SEO
Literally the Final Content on Content: Blogs
Just in case you are still not convinced about the importance of content, let’s briefly revisit the equation the calculates website success: Visits X conversion […]
Making Connections
There’s a reason we call them web pages – they are designed, fundamentally, to be connected together, like points on a spider’s web. Links from […]
Design Tips from a Non-Designer
Clear calls to action Remember the Post Turtle? Well, the most important part of the five-second rule test is Part 3 – what action do […]
Tips on Content Creation
Cheaters never prosper. Never copy content from other websites or use generic content Duplicate content is anathema to search engines. It’s tough enough keeping the […]
Writing Page Content (Finally)
Here’s what Google has to say about writing good web pages, direct from its own help article on SEO: “Creating compelling and useful content will […]
Building Titles and Descriptions using keywords
Our grid still isn’t complete though – we need to write our page descriptions and decide on what keywords/search phrases we are targeting for each […]
The Five Types of Webpage
There are five types of web page and you can map them to functions in your business to get a better understanding of what they […]
Before You Write Another Word Part 2: Content Strategy
Having decided the tone in which we are going to write the content for our website, we now have to decide what to write. We […]
Before you write another word – decide on your tone of voice
Musicians talk about finding “their sound”. Writers often talk about finding “their voice”. Even chefs will refer to a dish as “them on a plate”, […]