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I always find it interesting when Google let out little nuggets of information that either confirm or debunk long held beliefs in the SEO industry. […]
Instagram has released a controversial update to their app, replacing the “Create” button that uploads photos with a new button that takes the user into “Reels” – Instagram’s short-form video competitor to TikTok.
What is the best word count for SEO? How long does an article need to be for Google to “like” it? What’s the magic number […]
Just in case you are still not convinced about the importance of content, let’s briefly revisit the equation the calculates website success: Visits X conversion […]
There’s a reason we call them web pages – they are designed, fundamentally, to be connected together, like points on a spider’s web. Links from […]
Clear calls to action Remember the Post Turtle? Well, the most important part of the five-second rule test is Part 3 – what action do […]
Cheaters never prosper. Never copy content from other websites or use generic content Duplicate content is anathema to search engines. It’s tough enough keeping the […]
Here’s what Google has to say about writing good web pages, direct from its own help article on SEO: “Creating compelling and useful content will […]
Our grid still isn’t complete though – we need to write our page descriptions and decide on what keywords/search phrases we are targeting for each […]
There are five types of web page and you can map them to functions in your business to get a better understanding of what they […]
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