Introduction to SEO

I wrote this book mostly because I was tired of finding my industry down on the same list as bankers, double glazing sales, estate agents, […]

An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, […]

Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what […]

The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having […]

Pretty important question, right? Good news! There are a huge range of services out there that you can plug into your website to help you […]

A + B + C = SEO? Google says that there are thousands of different “ranking factors” that affect where your website appears in their […]

The internet is full of strange and arcane terms for fairly boring, mundane things. Don’t be fooled – we are all just nerds trying to […]

THE THING THAT MATTERS: RETURN ON INVESTMENT If I asked what you wanted to get out of reading this book, what would say? The answer, […]

RULE 1: If you can automate it, it’s probably SPAM Google believes in a “human-generated” internet. Any content, link, or page generated by a machine […]

If this is SEO, what is SEM? Or UX? Or that other thing… What about SEM? That’s “Search Engine Marketing” and isn’t that better for […]