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The Truth About SEO

Google Sets Deadline for Sites to Tune Up Performance with Page Insights

16 November 2020 The Truth About SEO 0

May 2021 is the current official date that Google will roll “Page Insights” into the core search index, giving us all roughly six months to […]

Are Apple Building a Search Engine?

28 October 2020 The Truth About SEO 0

Google is currently the default search engine on Apple devices… but maybe not for long. We take a look at what the likely implications of an Apple search engine are…

The Great eCommerce, Business, and Marketing Book Event

22 October 2020 The Truth About SEO 0

Wow! Woke up this morning to find that the books in the Great eCommerce, Business, and Marketing Book Event are dominating Top 10 lists all […]

Google Experimenting with Filters

20 October 2020 The Truth About SEO 0

Twitter user Carrie Hill posted this screenshot from a Google search showing a new “filters” feature that was quickly replicated by a few other users. […]

Google Improve Support for Niche Websites

19 October 2020 The Truth About SEO 0

One of the more interesting upcoming changes to Google’s search engine is the promise of more diversity in results through the use of sub-topics. Google […]

Google AI is coming for more of your traffic

19 October 2020 The Truth About SEO 0

Google has been showcasing a range of upcoming changes to Google search that will be coming in the next few months. The majority of the […]

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Google won’t tell you where your clicks come from, even when you pay for them.

4 September 2020 The Truth About SEO 0

#Google continues its “Mother Knows Best” approach to advertising, potentially concealing data of up to 30% of advertising spend from buyers. https://searchengineland.com/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers-340182 Yep, that’s right. […]

Contextual Advertising is making a comeback

30 August 2020 The Truth About SEO 0

Do you want a cookie? How about now? Or now? Maybe now? Yeah, constant cookie warnings are absolutely awful for user experience on your website […]

Shopify COO speaks out Amazon-backed California product regulation

30 August 2020 The Truth About SEO 0

Shopify’s COO has come out against a proposed law that would make online retailers responsible for the products that they sell. To understand why this […]

How much is too much eCommerce category content?

26 June 2020 The Truth About SEO 0

When optimising an eCommerce website one of the first things I check is content on the category pages. In the majority of cases I find […]

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About Chris

Hi, I'm Chris Lynch. I'm a writer, technologist, digital marketing expert, film maker, comic book guy, radio host, hypnotist, and amateur cook.

     

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