Google My Business
An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, […]
The Truth About SEO
How to Get Backlinks
“So, I’m not allowed to buy them, swap them, or sign up to a service that provides them… how the hell am I supposed to […]
Guest blogging has lost power as an SEO technique but is still great for referral clicks and networking
Guest blogging was, effectively, writing content for other people’s websites/blogs in exchange for getting a link in the “author bio” to your website and it […]
Google Search Console
Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what […]
The Three Golden Rules of Backlinking
To spot a “good” backlink, apply this simple three point test: The easier a backlink is to get, the less value it probably has. Never, […]
Have zero tolerance for duplicate content. Eradicate it at every turn
Search engines hate duplicated content. Google, reputedly, has a “good cop who just watched his partner get gunned down by the local mob boss at […]
Google Analytics
The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having […]
Literally the Final Content on Content: Blogs
Just in case you are still not convinced about the importance of content, let’s briefly revisit the equation the calculates website success: Visits X conversion […]
PPC is not SEO but good SEO can reduce the cost of your PPC and make your budget go further
Did you know that the cost of an advert in Google Ads is directly related to how well your web page matches the search terms […]
How Do I Know if my SEO is Working?
Pretty important question, right? Good news! There are a huge range of services out there that you can plug into your website to help you […]