Google isn’t the only game in town. Diversify your traffic sources to be less vulnerable to problems
I’ve lost count of the number of times I’ve written the word “Google” while writing The Truth About SEO. Quite a few times, at least, […]
SEO Advice and Guides
How to Apply the 80/20 Rule to SEO
The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It’s a ratio that crops up in a wide […]
How much is too much eCommerce category content?
When optimising an eCommerce website one of the first things I check is content on the category pages. In the majority of cases I find […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
Have zero tolerance for duplicate content. Eradicate it at every turn
Search engines hate duplicated content. Google, reputedly, has a “good cop who just watched his partner get gunned down by the local mob boss at […]
SEO takes time and results are not instant. Record changes and track what happens to traffic over time
For an industry that is constantly changing, SEO can move really slowly sometimes. Don’t expect the search engines to react instantly when you change something […]
PPC is not SEO but good SEO can reduce the cost of your PPC and make your budget go further
Did you know that the cost of an advert in Google Ads is directly related to how well your web page matches the search terms […]