Google isn’t the only game in town. Diversify your traffic sources to be less vulnerable to problems
I’ve lost count of the number of times I’ve written the word “Google” while writing The Truth About SEO. Quite a few times, at least, […]
SEO Advice and Guides
How to Apply the 80/20 Rule to SEO
The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It’s a ratio that crops up in a wide […]
How much is too much eCommerce category content?
When optimising an eCommerce website one of the first things I check is content on the category pages. In the majority of cases I find […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
Guest blogging has lost power as an SEO technique but is still great for referral clicks and networking
Guest blogging was, effectively, writing content for other people’s websites/blogs in exchange for getting a link in the “author bio” to your website and it […]
Have zero tolerance for duplicate content. Eradicate it at every turn
Search engines hate duplicated content. Google, reputedly, has a “good cop who just watched his partner get gunned down by the local mob boss at […]
PPC is not SEO but good SEO can reduce the cost of your PPC and make your budget go further
Did you know that the cost of an advert in Google Ads is directly related to how well your web page matches the search terms […]