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SEO Advice and Guides

Google isn’t the only game in town. Diversify your traffic sources to be less vulnerable to problems

4 December 2020 The Truth About SEO 0

I’ve lost count of the number of times I’ve written the word “Google” while writing The Truth About SEO. Quite a few times, at least, […]

How to Apply the 80/20 Rule to SEO

24 November 2020 The Truth About SEO 0

The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It’s a ratio that crops up in a wide […]

How much is too much eCommerce category content?

26 June 2020 The Truth About SEO 0

When optimising an eCommerce website one of the first things I check is content on the category pages. In the majority of cases I find […]

It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

7 May 2020 The Truth About SEO 0

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]

It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

7 May 2020 The Truth About SEO 0

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]

It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

7 May 2020 The Truth About SEO 0

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]

It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

7 May 2020 The Truth About SEO 0

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]

Guest blogging has lost power as an SEO technique but is still great for referral clicks and networking

6 May 2020 The Truth About SEO 0

Guest blogging was, effectively, writing content for other people’s websites/blogs in exchange for getting a link in the “author bio” to your website and it […]

Have zero tolerance for duplicate content. Eradicate it at every turn

6 May 2020 The Truth About SEO 0

Search engines hate duplicated content. Google, reputedly, has a “good cop who just watched his partner get gunned down by the local mob boss at […]

PPC is not SEO but good SEO can reduce the cost of your PPC and make your budget go further

6 May 2020 The Truth About SEO 0

Did you know that the cost of an advert in Google Ads is directly related to how well your web page matches the search terms […]

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About Chris

Hi, I'm Chris Lynch. I'm a writer, technologist, digital marketing expert, film maker, comic book guy, radio host, hypnotist, and amateur cook.

     

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