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Architecture for SEO

Why you need to a web host with fast and reliable hardware

24 November 2020 The Truth About SEO 0

This should go without saying but… if you find that the host is having frequent problems (or worse, the same problem over and over again) […]

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Reviewing your Infrastructure and Platform

6 May 2020 The Truth About SEO 0

Today’s exciting new technology that you simply must use is tomorrow’s legacy platform that everyone winces when they talk about. SEO is changing. Remember that? […]

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Make your site secure

4 May 2020 The Truth About SEO 0

You can tell the difference between a secure and an insecure site by the presence (or not!) of a padlock next to the URL in […]

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Rich snippets provide additional data about your site to search engines and can improve your SEO and result output

4 May 2020 The Truth About SEO 0

Websites are complicated and whilst search engine boffins are pretty clever, even they need a little help now and then to work out just what […]

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No page should be more than 3 clicks from the homepage

4 May 2020 The Truth About SEO 0

OK, this one straddles the line between Architecture and Content somewhat, but I’ve got it here because if your site structure is complicated or broken […]

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www vs. non-www Domains

4 May 2020 The Truth About SEO 0

Do you know the difference between a domain and a sub-domain? mysite.com is a domain. www.mysite.com is actually a subdomain. It’s the www. that makes […]

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Check your XML Sitemap

4 May 2020 The Truth About SEO 0

An XML sitemap is a computer-generated map of your website (in eXtensible Markup Language) that tells search engines about every page on your website. As […]

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robots.txt

4 May 2020 The Truth About SEO 0

robots.txt is a small, plain text file that’s a part of your website. Its job is to tell the search engine spiders (those bits of […]

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Image ALT Tags

4 May 2020 The Truth About SEO 0

When you add an image to a page on your website, you can also add an “alt” property to the image. Many people call this […]

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Use of headings in your website theme

4 May 2020 The Truth About SEO 0

If you’re using a CMS then the layout of your pages will be controlled by the skin or “theme” that is installed as part of […]

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About Chris

Hi, I'm Chris Lynch. I'm a writer, technologist, digital marketing expert, film maker, comic book guy, radio host, hypnotist, and amateur cook.

     

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