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Use a web host with fast and reliable hardware
This should go without saying but… if you find that the host is having frequent problems (or worse, the same problem over and over again) […]
Architecture for SEO
Reviewing your Infrastructure and Platform
Today’s exciting new technology that you simply must use is tomorrow’s legacy platform that everyone winces when they talk about. SEO is changing. Remember that? […]
When Architecture Goes Bad
If you’re going to put in the hours of toil, the pints of blood, and the gallons of tears required to create a great website, […]
When pages go missing – the world of 301s and 404s
Over time, your website will change. You’ll add pages and you’ll take pages away. You will move pages and you will restructure. You may even […]
Make your site secure
You can tell the difference between a secure and an insecure site by the presence (or not!) of a padlock next to the URL in […]
Rich snippets provide additional data about your site to search engines and can improve your SEO and result output
Websites are complicated and whilst search engine boffins are pretty clever, even they need a little help now and then to work out just what […]
No page should be more than 3 clicks from the homepage
OK, this one straddles the line between Architecture and Content somewhat, but I’ve got it here because if your site structure is complicated or broken […]
www vs. non-www Domains
Do you know the difference between a domain and a sub-domain? mysite.com is a domain. www.mysite.com is actually a subdomain. It’s the www. that makes […]
Check your XML Sitemap
An XML sitemap is a computer-generated map of your website (in eXtensible Markup Language) that tells search engines about every page on your website. As […]
robots.txt
robots.txt is a small, plain text file that’s a part of your website. Its job is to tell the search engine spiders (those bits of […]