The Truth About SEO
If you want to be empowered to drive your business forward and succeed online then this is the book for you.
Backed by the author’s work in over a decade of SEO, website design, eCommerce, and digital marketing across a wide range of industries, The Truth About SEO is the book that every business owner should have – and every SEO consultant should worry about.
In this book you will learn:
Introduction to SEO
- What is SEO?
- Why do people say that SEO is “dead” – and it is really?
- The Rules of SEO – Five ways to stay out of trouble and thrive online
- What one metric matters more than any other on a website – and what you can do about it
- What internet terms mean and why this industrial is addicted to rebranding itself
- The “ABC” of SEO
How your website build affects your SEO
- How to pick the right technology for your website – and which technology to avoid
- What functionality your site must have to succeed online
- What to do if you chose the wrong technology
- How to deal with SEO problems
- How to make sure your site is scalable and robust
How to create and optimize content for search engines
- How to manage your content and improve your SEO
- How to find out what Google really thinks of your content
- How to create an authentic tone of voice for your brand – without employing expensive consultants
- How to structure your website for maximum efficiency
- The five types of webpage and how they work
- How to use keywords properly – improving SEO and avoiding penalties
- How customers will use your site and what you need to do to attract and convert them
- Design tips to help you get your site right – without expensive design consultancy
- How to control site structure to maximize conversions and SEO
How backlinks to your site affect SEO and how to work with them
- The importance of links to your site and how to build them effectively
- The Three Golden Rules of Backlinking
- How to deal with broken links
- How to deal with press releases
- Link-building hacks to increase your site’s presence online
- How to deal with social media
- How to deal with online influencers
How it all fits together – a plan for lifetime improvement
- How to measure site performance and improvement
- Tips and Tricks on running a successful website or eCommerce business
Every point in this book is fully actionable, by you, without spending a penny, and the contents have helped many website owners, brands, and businesses to improve their search engine optimization, increase traffic, increase sales, and build a profitable business online.