Link Juice is dead. Thank God.

I wrote in The Truth About SEO that one of the phrases I hated most in the SEO industry was “Link Juice“. It’s a horrible phrase, conjuring up images of some of slimy ichor being squeezed out of the non-existent glans of websites as they spread their “juice” to one another. Gross, quite frankly.

Well, thank God for John Mueller (just this one time) for saying that Link Juice is dead.

Let’s all agree on that, even if we can’t all agree on a lot else when it comes to what John Mueller and Google are, and aren’t, saying…

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