Introduction to SEO

Pretty important question, right? Good news! There are a huge range of services out there that you can plug into your website to help you understand where your visitors are coming from, what they are […]

The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having Google Analytics on your website. This doesn’t mean understanding what […]

Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what is happening on search – and it is therefore an […]

An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, more than half of web traffic comes from mobile devices […]

I wrote this book mostly because I was tired of finding my industry down on the same list as bankers, double glazing sales, estate agents, and dentists. I’d want to reach the pearly gates just […]

If this is SEO, what is SEM? Or UX? Or that other thing… What about SEM? That’s “Search Engine Marketing” and isn’t that better for me than SEO? Well, in my opinion, there’s very little […]

RULE 1: If you can automate it, it’s probably SPAM Google believes in a “human-generated” internet. Any content, link, or page generated by a machine alone is likely to be classed as SPAM at some […]

THE THING THAT MATTERS: RETURN ON INVESTMENT If I asked what you wanted to get out of reading this book, what would say? The answer, I guess, would be “a successful website”, or maybe a […]

The internet is full of strange and arcane terms for fairly boring, mundane things. Don’t be fooled – we are all just nerds trying to make our jobs sound cool. Sometimes the marketing guys get […]

A + B + C = SEO? Google says that there are thousands of different “ranking factors” that affect where your website appears in their index. I believe that all of these ranking factors can […]