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No more The Truth About SEO at The Truth About SEO

As part of my Big SEO Experiment, I've been getting rid of my now unused domains as I centralize content here at chrislynch.link.

One of the casualties of this process is thetruthaboutseo.co.uk. It's particularly apposite that I'm dropping this domain given that it is both an exact match domain (EMD) for my book title and obviously keyword-laden to attract my fellow SEO truth-seekers. However, as I've written about on several occasions, Google is adamant that there is little or no SEO benefit to EMDs or keyword-based domains. So... let's find out!

I'm watching my traffic levels and Google ranking carefully as I transition from running multiple domains to a single domain and testing out for myself just how crucial a niche, and a niche domain, really is.


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