A prediction on search, Apple, and 2021…

Prediction: Apple’s rollout of “Ask App Not To Track” is the opening volley of a war with online advertising providers. Apple has been quietly building a search engine for years; it is preparing to disengage from Google and start to provide its own search & ads platform.  Why would Apple

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Why is Organic SEO So Hard?

Why is organic SEO so hard? Why does it take so long? When search engines exist to help us find things, why do some things end up so hard to find? My gut reaction surprised me but, the more I think about it, the more I think it might be right…

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