In a boost for digital agencies with names like “Tangarine Kangaroo” or “Excessive Aubergine”, brands that took the name of a thing and just shoved “ly” or “ify” on the end, and former digital marketing CTOs who have decided to dump nearly all their domain names and put all their
For approximately the three thousand and forty-seventh time, Google have said that counting the links coming into your website is pointless. The total number It’s a question, and answer, we’ll over twenty years old… so why are people still asking about this? Well, because it matters – and because the
I’m a firm believer that any statement that begins “A question I’m often asked is…” is usually a total lie. Nobody has asked you about that thing, people aren’t even often asking you stuff, it’s just a lead in to a topic you want to talk about. But… a question
If you’re serious about SEO, just doing what everyone is doing won’t cut it. You have to look ahead at what search engines might want or need tomorrow and try to get ahead of the curve. Normally, I say the best way to do this is to think about users
Google continues to troll professional SEOs by bringing back the disavow tool, a tool they have repeatedly said that hardly anyone needs, whilst not completing the migration of the actually very useful request indexation tool. What are they up to this time? If you’ve not encountered it before, the Google
SEMRush launched a new service offering to find you high quality links to your website… and Google doesn’t like it. In case this is the first time you’ve come across the concept the link building or guest posting, here is it is in a nutshell – Most SEO experts agree
It’s a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links and bad SEO. After making some less than clear statements earlier in the week about Google’s disavow tool (a component in Search Console that lets
To spot a “good” backlink, apply this simple three point test: The easier a backlink is to get, the less value it probably has. Never, ever buy backlinks. Never, ever get involved in link swaps, link shares, link rings, link directories, or putting your links in a bowl at a
“So, I’m not allowed to buy them, swap them, or sign up to a service that provides them… how the hell am I supposed to get backlinks then?” The “company line” answer from Google is to create a great website full of great content and let links organically come to
Here are some final thoughts and tips on link building before we talking about ads and social media… Don’t just build backlinks to your homepage. Backlink to any page you want to rank and see benefits. You don’t only have to chase links to your homepage/domain. Getting internal links can