Which servers are best for writers joining Mastodon? Here’s how to decide where to make your new digital home… Why does Mastodon ask me to pick a server when I sign up? Mastodon is a federated social network – this makes it different to other social networks such as Twitter
Business Insider are reporting a “Code Red” alert being issued over at Google as the management team panic about the image of ChatGPT on their search engine business. It’s a great reminder that no business, no matter how large, is immune to disruption. Google is sitting on a database of
I’m amazed this video isn’t being shared more widely… Under the new rules that Twitter might roll out, paying users of Twitter will “outrank” non-paying users when it comes to visibility. The original purpose of the blue tick, which was to verify people with public identities were who they said
I saved this image when I first saw it back in October. Since then, Elon Musk has bought Twitter, and in the days and weeks that have followed the acquisition, there has been a crash in advertising revenue, mass layoffs, and an exodus of users. Amongst those losing their jobs
A little while ago I wrote about how easy it was to launch a DMCA (Digital Millenium Copyright Act) complaint against a website and how writers and other creatives could use this to get websites that were stealing their content removed from the Google index. (And, if you’re not on
If you’ve worked for any serious amount of time in eCommerce or digital marketing, you’ll have come across a client who wants to copy functionality or design from another company. They probably also think it’s easy to do this. (True story, I once had a customer push me aside to
Throughout my career in digital marketing, there were a few rules that I always held to be immutable. One of them was this – If you can automate it, it’s probably SPAM. This rule steered me the right way on many occasions when tempting shortcuts were offered to me. I’d
In their article “Google Considers Reducing Webpage Crawl Rate“, Search Engine Journal reported that Google may soon visit websites to look for new and updated content a lot less frequently than it currently does. It’s an interesting article because none of the talking heads from Google really comes clean on
The Jurassic Park Test was one of the first pieces of SEO advice I wrote. It was one of the first chapters I wrote for The Truth About SEO and one of the first videos I recorded for YouTube. Here I am, all the way back in 2019 waxing lyrical
The clock is now officially ticking for any website developers who’ve been saying “Page Experience only affects mobile” to clients, with Google setting their deadline for when it will start to roll Page Experience into desktop search as a ranking factor. It’s coming, and it’s coming in February 2022. Although