Business Insider are reporting a “Code Red” alert being issued over at Google as the management team panic about the image of ChatGPT on their search engine business. It’s a great reminder that no business, no matter how large, is immune to disruption. Google is sitting on a database of
A little while ago I wrote about how easy it was to launch a DMCA (Digital Millenium Copyright Act) complaint against a website and how writers and other creatives could use this to get websites that were stealing their content removed from the Google index. (And, if you’re not on
If you’ve worked for any serious amount of time in eCommerce or digital marketing, you’ll have come across a client who wants to copy functionality or design from another company. They probably also think it’s easy to do this. (True story, I once had a customer push me aside to
Throughout my career in digital marketing, there were a few rules that I always held to be immutable. One of them was this – If you can automate it, it’s probably SPAM. This rule steered me the right way on many occasions when tempting shortcuts were offered to me. I’d
Google has revealed that it now has a specific penalty that it applies to sites that receive repeated upheld DCMA (Digital Millenium Copyright Act) takedown requests. In other words, it has a special button it can press to kill off sites hosting pirated content. According to Google, sites hit with
It’s common knowledge that Facebook (or “Meta” if you prefer) likes to track you around the internet, seeing where you go, what you look at, and then use that information to help target advertising. It’s actually a pretty useful system if you’re an advertiser; you can target very specific groups
In a boost for digital agencies with names like “Tangarine Kangaroo” or “Excessive Aubergine”, brands that took the name of a thing and just shoved “ly” or “ify” on the end, and former digital marketing CTOs who have decided to dump nearly all their domain names and put all their
Moments of clarity from Google are rare, so it’s nice to when they come out and say something simple and unambiguous like The code to text ratio is not, and never has been, a factor in SEO. John Mueller / Google Except… is this really true? Assuming it’s safe to
I’m a pretty loyal Google user. Although I’m always ready to point out the more questionable aspects of their strategy to dominate the search engine space, I remain a big fan of a lot of their technology. I love my Chromebook and truly think web-based applications and a thin client-side
Changes are afoot in my online presence. After some four years or more of managing multiple websites for my various projects I’ve finally broken down and decided that enough is enough. Going back maybe five years, I combined all my websites into one. It was a mad, eclectic mess where