A little while ago I wrote about how easy it was to launch a DMCA (Digital Millenium Copyright Act) complaint against a website and how writers and other creatives could use this to get websites […]
If you’ve worked for any serious amount of time in eCommerce or digital marketing, you’ll have come across a client who wants to copy functionality or design from another company. They probably also think it’s […]
Throughout my career in digital marketing, there were a few rules that I always held to be immutable. One of them was this – If you can automate it, it’s probably SPAM. This rule steered […]
Google has revealed that it now has a specific penalty that it applies to sites that receive repeated upheld DCMA (Digital Millenium Copyright Act) takedown requests. In other words, it has a special button it […]
It’s common knowledge that Facebook (or “Meta” if you prefer) likes to track you around the internet, seeing where you go, what you look at, and then use that information to help target advertising. It’s […]
In a boost for digital agencies with names like “Tangarine Kangaroo” or “Excessive Aubergine”, brands that took the name of a thing and just shoved “ly” or “ify” on the end, and former digital marketing […]
Moments of clarity from Google are rare, so it’s nice to when they come out and say something simple and unambiguous like The code to text ratio is not, and never has been, a factor […]
Changes are afoot in my online presence. After some four years or more of managing multiple websites for my various projects I’ve finally broken down and decided that enough is enough. Going back maybe five […]
In their article “Google Considers Reducing Webpage Crawl Rate“, Search Engine Journal reported that Google may soon visit websites to look for new and updated content a lot less frequently than it currently does. It’s […]
The Jurassic Park Test was one of the first pieces of SEO advice I wrote. It was one of the first chapters I wrote for The Truth About SEO and one of the first videos […]
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