Pretty important question, right? Good news! There are a huge range of services out there that you can plug into your website to help you understand where your visitors are coming from, what they are doing when they are on your site, and how you can (at least try) to
The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having Google Analytics on your website. This doesn’t mean understanding what is in your analytics reports will be easy so, again, my recommendations is to keep
Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what is happening on search – and it is therefore an invaluable resource in terms of finding out how well your site is doing in terms
An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, more than half of web traffic comes from mobile devices and, therefore, it makes a lot of sense that Google surface a special type of
I wrote this book mostly because I was tired of finding my industry down on the same list as bankers, double glazing sales, estate agents, and dentists. I’d want to reach the pearly gates just to discover that Dante had been brought out of retirement to craft a special new
RULE 1: If you can automate it, it’s probably SPAM Google believes in a “human-generated” internet. Any content, link, or page generated by a machine alone is likely to be classed as SPAM at some point in the future. This also includes downloading content from another site or provider and
THE THING THAT MATTERS: RETURN ON INVESTMENT If I asked what you wanted to get out of reading this book, what would say? The answer, I guess, would be “a successful website”, or maybe a “more successful website”. But… what does that mean? What does success actually look like? Do
The internet is full of strange and arcane terms for fairly boring, mundane things. Don’t be fooled – we are all just nerds trying to make our jobs sound cool. Sometimes the marketing guys get in on it too – IT is a great industry for taking something you’ve always
A + B + C = SEO? Google says that there are thousands of different “ranking factors” that affect where your website appears in their index. I believe that all of these ranking factors can be broken down into one of three broad categories: Architecture Backlinking Content Within each of
If this is SEO, what is SEM? Or UX? Or that other thing… What about SEM? That’s “Search Engine Marketing” and isn’t that better for me than SEO? Well, in my opinion, there’s very little difference. You’ll also hear people talk about Search Engine Marketing, Content Marketing, Social Marketing, Conversion