chrislynch.link

john mueller

Google Says Total Number Of Links Is Completely Irrelevant For SEO

For approximately the three thousand and forty-seventh time, Google have said that counting the links coming into your website is pointless. The total number It’s a question, and answer, we’ll over twenty years old… so why are people still asking about this? Well, because it matters – and because the

Read More »

Google Can & Does Use Historic Data For Search Rankings

How long does it take for changes to your website to affect your search engine ranking? Well, according to Google, it could be a year… Yep, that’s right. A year. In a recent Google Webmaster hangout, John Mueller dropped this bomb… “similarly with some of the quality algorithms it can

Read More »

Google’s John Mueller: “Ranking Isn’t Always the Goal”

So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John Mueller But, don’t panic. John hasn’t gone off the deep end. Here’s the clarification he offered in the same chat… Ranking isn’t always the goal,

Read More »

Link Juice is dead. Thank God.

I wrote in The Truth About SEO that one of the phrases I hated most in the SEO industry was “Link Juice“. It’s a horrible phrase, conjuring up images of some of slimy ichor being squeezed out of the non-existent glans of websites as they spread their “juice” to one

Read More »