The Jurassic Park Test was one of the first pieces of SEO advice I wrote. It was one of the first chapters I wrote for The Truth About SEO and one of the first videos I recorded for YouTube. Here I am, all the way back in 2019 waxing lyrical
For approximately the three thousand and forty-seventh time, Google have said that counting the links coming into your website is pointless. The total number It’s a question, and answer, we’ll over twenty years old… so why are people still asking about this? Well, because it matters – and because the
SEMRush launched a new service offering to find you high quality links to your website… and Google doesn’t like it. In case this is the first time you’ve come across the concept the link building or guest posting, here is it is in a nutshell – Most SEO experts agree
How long does it take for changes to your website to affect your search engine ranking? Well, according to Google, it could be a year… Yep, that’s right. A year. In a recent Google Webmaster hangout, John Mueller dropped this bomb… “similarly with some of the quality algorithms it can
So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John Mueller But, don’t panic. John hasn’t gone off the deep end. Here’s the clarification he offered in the same chat… Ranking isn’t always the goal,
I wrote in The Truth About SEO that one of the phrases I hated most in the SEO industry was “Link Juice“. It’s a horrible phrase, conjuring up images of some of slimy ichor being squeezed out of the non-existent glans of websites as they spread their “juice” to one