Moments of clarity from Google are rare, so it’s nice to when they come out and say something simple and unambiguous like The code to text ratio is not, and never has been, a factor in SEO. John Mueller / Google Except… is this really true? Assuming it’s safe to
Like the killer in an 80s slasher movie, The Fold just won’t die. What is it? It’s the invisible dividing line between what you can see when you first load up a webpage and what lies out of sight until you scroll downwards. Web designers used to obsess about the
If this isn’t a saying by now, it should be… If you want three different opinions on an SEO question, ask two different SEO consultants… Search Engine Optimisation remains, in the vast majority of areas a practice shrouded in mystery. Google’s guidance, where they give it, is often as vague
Your website will throw a 404 error if someone tries to go to a webpage that isn’t there. Also known as “broken links”, 404s are generally considered to be bad for SEO. However, in a recent update, Google said that SEOs were maybe worrying too much about 404s and it
This should go without saying but… if you find that the host is having frequent problems (or worse, the same problem over and over again) when you’re investigating their support arrangement – bump them off the list. It may seem harsh, but if hosting is their business and they aren’t
Today’s exciting new technology that you simply must use is tomorrow’s legacy platform that everyone winces when they talk about. SEO is changing. Remember that? So is software. So is hosting infrastructure. The change is constant, relentless, and needs to be managed. One of the things I hate most about
Your URLs (the addresses for the pages of your website) should be as “clean” as possible and human readable. What does this mean? Let’s take a look at an example: Dirty URL: https://www.mywebsite.com/?page=25 Clean URL: https://www.mywebsite.com/contact The dirty URL contains URL parameters – everything after (and including) the question mark.
Knowing the capacity of the server your site is hosted on and the requirements of the CMS might seem like something just for the techies, but it is really important at the management level as well. Imagine coming up with the greatest marketing campaign of all time. It’s perfection and
Optimising your meta titles and meta descriptions is absolutely crucial for SEO. Whilst you can’t see your metadata when you’re looking at your website, it’s probably the first thing that a new customer sees before they see your website. Why? Because Google uses your Meta Title and Meta Description data
If you’re using a CMS then the layout of your pages will be controlled by the skin or “theme” that is installed as part of your site. Embedded in this theme will be headings. In HTML (the code that tells your web browser what your web page should look like)