If you’ve ever sat in a meeting and not understood a word of what that person responsible for your website is saying, if you’ve ever thought “that doesn’t sound right” but not known what questions to ask, if you’ve ever stared at a graph or a report and realised that you didn’t know if it meant things were getting better or worse, if you’ve ever had that nagging dread that you’re handing money over to someone and not getting a return on it… this is the book for you.
Backed with over a decade of knowledge accumulated working on SEO, website design, eCommerce, and digital transformation across a wide range of industries, The Truth About SEO is the book that every business owner should have – and every SEO consultant should worry about.
About the Author
With over a decade of experience in digital marketing and SEO as Technical Director of a bespoke eCommerce agency, and over twenty years of IT experience, Chris Lynch remembers a time when Google wasn’t the biggest search engine on the planet, people still believed that fax machines wouldn’t be replaced by email, having a smart-phone meant you’d bought a leather case for your Nokia, and a “Face Book” was something serial killers kept under their beds.
Driven by a desire to help businesses succeed regardless of their size or budget, Chris’ plain-speaking and honest approach to building online businesses; combined with his impressive technical acumen; has made him one of the UK’s most popular and sought-after experts.