It's been a while since I looked at Shopify. One of the darlings of lockdown, Shopify promised to make every Joe Schmo the next Jeff Bezos with an easy-to-use and powerful eCommerce platform at a rock-bottom price. No inventory? No problem! YouTube was awash with adverts from self-made millionaires who had made their fortunes drop-shipping products in from China and who now wanted nothing more than to share "their secrets" with you... for a price.
SEO and Digital Marketing
If you’ve ever sat in a meeting and not understood a word of what that person responsible for your website is saying, if you’ve ever thought “that doesn’t sound right” but not known what questions to ask, if you’ve ever stared at a graph or a report and realised that you didn’t know if it meant things were getting better or worse, if you’ve ever had that nagging dread that you’re handing money over to someone and not getting a return on it… this is the book for you.
Backed with over a decade of knowledge accumulated working on SEO, website design, eCommerce, and digital transformation across a wide range of industries, The Truth About SEO is the book that every business owner should have – and every SEO consultant should worry about.