If you're serious about SEO, just doing what everyone is doing won't cut it. You have to look ahead at what search engines might want or need tomorrow and try to get ahead of the curve.

The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It's a ratio that crops up in a wide range of industries; including economics, computing, sports performance, and health and safety.

Yesterday, I posted a short blog about the rollout of "Fleets" being paused because of issues with Twitters mobile apps.

Twitter has halted rollout of its new "Fleets" functionality just a few days after launch.

Professional living-on-beach-running-your-dropship-sidehustle dream merchants Shopify are getting into the Christmas spirit by offering... Shopify sites as Christmas gifts?

Google continues to troll professional SEOs by bringing back the disavow tool, a tool they have repeatedly said that hardly anyone needs, whilst not completing the migration of the actually very useful request indexation tool. What are they up to this time?

Instagram has released a controversial update to their app, replacing the "Create" button that uploads photos with a new button that takes the user into "Reels" - Instagram's short-form video competitor to TikTok.

May 2021 is the current official date that Google will roll "Page Insights" into the core search index, giving us all roughly six months to tune and meet Google's new requirements.

Do you remember when Google just gave you a list of websites that matched your search? No "featured snippets", no pins from Google Maps, no shopping results... just ten links that matched your search?

Experian have been hit with a massive GDPR fine UK regulators after their primary line of defence, that they had a "legitimate interest" in contacting people who had not given their consent, crumbled.

Google currently pay Apple billions to be the default search engine on Apple devices including the iPhone and iPad. It's a cosy relationship that he drawn the attention of regulators in the recent antitrust hearings.

Twitter user Carrie Hill posted this screenshot from a Google search showing a new "filters" feature that was quickly replicated by a few other users.

One of the more interesting upcoming changes to Google's search engine is the promise of more diversity in results through the use of sub-topics.

Google has been showcasing a range of upcoming changes to Google search that will be coming in the next few months. The majority of the changes have been made possible by BERT, Google's new natural language processing algorithm that they say gives them the search engine a better understanding of text on webpages and the meaning of searches.

#Google continues its "Mother Knows Best" approach to advertising, potentially concealing data of up to 30% of advertising spend from buyers.

Shopify's COO has come out against a proposed law that would make online retailers responsible for the products that they sell. To understand why this law is extremely important to Shopify, you only need to look at the makeup of their customer base... or just search "dropshipping" on Google.

I wrote in The Truth About SEO that one of the phrases I hated most in the SEO industry was "Link Juice". It's a horrible phrase, conjuring up images of some of slimy ichor being squeezed out of the non-existent glans of websites as they spread their "juice" to one another. Gross, quite frankly.

Domm Holland (CEO of Fast.co) asked this question:

When optimising an eCommerce website one of the first things I check is content on the category pages.

What is the best word count for SEO? How long does an article need to be for Google to "like" it? What's the magic number of words to get your article on page one? Yeah, there's a lot of bad advice out there about the "right" word count for SEO... but the right answer is a lot simpler than you think.

SEMRush launched a new service offering to find you high quality links to your website... and Google doesn't like it.

How long does it take for changes to your website to affect your search engine ranking? Well, according to Google, it could be a year... Yep, that's right. A year.

It's a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links and bad SEO.

A whistleblower inside Amazon claims execs use data from private sellers on the platform to inform their choices of what markets to enter with their own-label products.