The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It's a ratio that crops up in a wide range of industries; including economics, computing, sports performance, and health and safety.
Twitter user Carrie Hill posted this screenshot from a Google search showing a new "filters" feature that was quickly replicated by a few other users.
Google has been showcasing a range of upcoming changes to Google search that will be coming in the next few months. The majority of the changes have been made possible by BERT, Google's new natural language processing algorithm that they say gives them the search engine a better understanding of text on webpages and the meaning of searches.
#Google continues its "Mother Knows Best" approach to advertising, potentially concealing data of up to 30% of advertising spend from buyers.
Shopify's COO has come out against a proposed law that would make online retailers responsible for the products that they sell. To understand why this law is extremely important to Shopify, you only need to look at the makeup of their customer base... or just search "dropshipping" on Google.
I wrote in The Truth About SEO that one of the phrases I hated most in the SEO industry was "Link Juice". It's a horrible phrase, conjuring up images of some of slimy ichor being squeezed out of the non-existent glans of websites as they spread their "juice" to one another. Gross, quite frankly.
Domm Holland (CEO of Fast.co) asked this question:
What is the best word count for SEO? How long does an article need to be for Google to "like" it? What's the magic number of words to get your article on page one? Yeah, there's a lot of bad advice out there about the "right" word count for SEO... but the right answer is a lot simpler than you think.